Lakeville

Privacy policy

Last Updated: July 29, 2026

1. Introduction

Welcome to Lakeville. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy (“Policy”) describes how Lakeville Ambulette Transportation, LLC (“we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit or use our website www.lakevilleambulette.com (the “Site”), book our transportation services, or otherwise interact with us. By using our Site and services, you agree to the collection and use of information in accordance with this Policy.

Lakeville provides private-pay, non-emergency medical transportation (NEMT) services in Nassau and Suffolk Counties, New York. We do not accept Medicaid or Medicaid-managed-care bookings, and we do not provide services outside Nassau/Suffolk County service areas.

2. Who we are & data controller

The party responsible for your personal data (the “data controller”) is:

  • Company Name: Lakeville Ambulette Transportation, LLC
  • Website Address: www.lakevilleambulette.com
  • Email: info@lakevilleambulette.com
  • Mailing Address: 19 Hanse Ave, Freeport, NY 11520

For any questions regarding your data, please contact us using the details above.

3. Information we collect

3.1. Information you provide to us directly

Booking and Reservation Inquiries. When you book a ride or request a quote, we collect information necessary to provide the service, including full name, email address, phone number, pickup address, drop-off address, pickup date & time, number of passengers, and any specific pickup/drop-off directions or notes you provide.

Information About Third-Party Passengers. Many of our bookings are made by a family member, caregiver, or representative on behalf of someone else (the “passenger”). If you book on behalf of another person, you confirm that you have that person's permission to share their information with us for the purpose of arranging transportation, and that you have informed them this Policy applies to their data as well.

Payment Information. To process payments for our services, we collect payment details which are securely processed by Stripe. We do not store your full payment card information on our servers.

Contact Forms. When you contact us through a form on our Site, we collect your name, email address, and any other information you provide in your message.

Marketing Subscriptions. If you subscribe to our newsletter or promotional messages, we collect your name, email address, and/or phone number.

3.2. Information we collect automatically

Usage and Device Data. As you navigate our Site, we automatically collect information about your device and browsing actions, including IP address, browser type, operating system, referral URLs, pages viewed, and the dates/times of your visits.

Cookies and Tracking Technologies. We use cookies and similar technologies to operate our Site, understand its performance, and support our advertising. See Section 7 (“Cookies, Tracking & Advertising”) below for full detail.

3.3. A note on location and health-related information

Because we provide medical transportation, your pickup or drop-off address may relate to a medical facility, clinic, dialysis center, hospital, or similar location. We use this location information solely to arrange and complete your trip. We do not ask for, collect, or store the reason for your appointment, your diagnosis, or any other health information, and Lakeville is not a healthcare provider. This Policy — and our services generally — are not governed by HIPAA, since we do not handle protected health information as a covered entity or business associate.

4. How we use your information

We use the information we collect to:

  • Schedule, confirm, dispatch, and carry out your transportation reservations, including coordinating with our drivers and tracking trip progress via Triplink.
  • Communicate with you: respond to inquiries, send booking confirmations and reminders, provide customer support, and send transactional messages related to your trip.
  • Send marketing and promotional communications, but only with your consent; you can opt out at any time.
  • Understand how visitors use our Site and improve its functionality, using tools such as Google Analytics (GA4).
  • Monitor and improve call handling and customer service quality via call tracking (CallRail).
  • Measure and improve our advertising via Google Ads and Meta Ads.
  • Monitor for and prevent fraudulent activity and ensure Site/service security.
  • Comply with legal obligations.

5. Who we share your data with

We do not sell or rent your personal information to third parties. We may share data with trusted service providers who help us operate our business, such as:

  • Our Drivers — to provide the details necessary to perform your transportation service (name, pickup location, destination, contact number).
  • Triplink — our booking and dispatch platform, used to manage reservations, scheduling, and trip logistics.
  • Payment Processors — to securely process payments.
  • Web Hosting Providers — to host and maintain our Site.
  • Analytics & Tracking Providers — Google Analytics (GA4), Google Tag Manager (GTM), CallRail, and Meta Pixel, as described in Section 7.
  • Advertising Platforms — Google Ads and Meta (Facebook/Instagram) Ads, for measuring and optimizing ad performance.

We only share the minimum information necessary and require these providers to keep your information confidential and secure. We may also disclose your information if required by law.

6. Data retention

  • Booking/Customer Records: retained for 3 years for administrative, legal, and tax purposes.
  • Contact Form Inquiries: retained as long as needed to resolve the query, plus a short follow-up period.
  • Marketing Data: retained until you unsubscribe.
  • Call Recordings (CallRail): retained for 25 months.

7. Cookies, tracking & advertising

7.1 What cookies are

Cookies are small text files stored on your device that help websites function and help us understand how visitors use our Site. You can control or disable cookies through your browser settings, but disabling them may affect Site functionality.

7.2 Analytics: Google Analytics 4 (GA4) & Google Tag Manager (GTM)

We use Google Analytics 4, deployed via Google Tag Manager, to understand how visitors use our Site — pages visited, time on Site, referral source, and general engagement patterns. This data is aggregated and used to improve our Site and services. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

7.3 Call tracking: CallRail

We use CallRail to assign trackable phone numbers to our marketing channels and to record and analyze inbound calls for quality assurance, training, and marketing attribution purposes.

If you call a Lakeville phone number that displays on our Site, your call may be recorded. By calling, you consent to this recording. New York is a one-party consent state for call recording, meaning our own consent is sufficient under New York law; however, if you are calling from a state with two-party consent requirements, additional consent rules may apply.

7.4 Advertising Pixels: Meta Pixel

We use the Meta Pixel on our Site to measure the effectiveness of our advertising, understand the actions people take on our Site after viewing a Meta (Facebook/Instagram) ad, and to build custom and lookalike audiences for future advertising. Meta may use this data in accordance with its own data policy. You can manage your ad preferences directly through your Meta account settings, or opt out of interest-based advertising generally through the Digital Advertising Alliance's opt-out tools.

7.5 Advertising: Google Ads & Meta Ads

We run paid advertising campaigns through Google Ads and Meta Ads. These platforms may use cookies, pixels, and conversion tracking to:

  • Measure whether someone who saw or clicked our ad went on to submit a booking inquiry.
  • Show you relevant ads based on your prior visits to our Site (retargeting/remarketing).
  • Report aggregated, anonymized campaign performance back to us.

We do not receive your individually identifiable browsing data from Google or Meta beyond what these platforms make available in their standard reporting and conversion tools.

7.6 Your choices

You can:

  • Adjust cookie preferences through your browser.
  • Opt out of Google Analytics using Google's opt-out tools.
  • Adjust ad preferences through your Google Ads Settings and Meta Ad Preferences.
  • Opt out of interest-based advertising broadly via the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org).

8. Your data protection rights

You have rights regarding your personal data, including the right to access, correct, delete (“right to be forgotten”), restrict processing, request data portability, object to processing, and withdraw consent. To exercise any of these rights, contact us at info@lakevilleambulette.com. This does not include data we are obliged to retain for administrative, legal, or security purposes. You also have the right to lodge a complaint with your local data protection authority.

9. Data security

We use administrative, technical, and physical security measures, including SSL encryption, to help protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Children's privacy

Our Site and services are not intended for use by children under the age of 18 without supervision. We do not knowingly collect personal information directly from children under 18 through the Site itself. Note: a parent, guardian, or caregiver may book transportation for a minor passenger, which is expected and permitted; this section concerns collection of data directly from a minor site visitor, not on-behalf-of bookings.

11. Changes to this privacy policy

We may update this Privacy Policy from time to time. We will notify you of changes by posting the updated Policy on this page and updating the “Last Updated” date. We encourage you to review this Policy periodically.

12. Contact us

If you have questions, concerns, or requests regarding this Privacy Policy, contact us:

  • Email: info@lakevilleambulette.com
  • Mailing Address: 19 Hanse Ave, Freeport, NY 11520
  • Phone: (516) 281-7001